The Archies Jingle Jangle with Original Intro
I am interested in the proximate buildup and the wake of Canada's Centennial, namely 1964-1970. I am segmenting my study further, into pre-buildup (1956-1964) and post-wake (1970-1975). This video includes its original introduction. See youtube page for further information about "Jingle Jangle".
I am including it here to highlight the role of animation, however ineffectual this particular production might have been. I am interested in the general ways in which culture-makers employed and partnered with animation houses, in order to realize shorts, advertisements and segments. What role does support and employment of animation play in an internet-based society, with all its viral, social and networked modes?
I also find the feat of crafting quality popular anthems worthy of reflection. For it doesn't come easy, whatever the product or event. In some cases, the song written out of inspiration and a love for music becomes commercialized, while sometimes production is done with commercial use foremost in mind. Whatever the circumstance, "anthems" taken broadly play a key role in mass communications, large-scale events and ceremonies.
And lastly, as with all media that I, here, unearth and bring forward, I hope my sample captures something of the spirit of that given time. Through music, animation and other creative media we can can give boundaries and frame discussions using art that has something to say about Canadian culture and society, life on Earth and the suffrage of the times. Art is a necessary reference point whenever we are hosting discussions concenring the past. Art will be equally necessary as we mount toward our 150 celebrations. If you have not already, check out this TEDxToronto video on the subject. The speaker is Peter MacLeod of MassLBP, a public consultation group based in Toronto.
Go ahead, check this out.
